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LulaBet Adds Live Dealer Casino Games in a Deal with BetGames

LulaBet has announced an agreement with BetGames, the live dealer casino games studio, to receive its content of live titles.

LulaBet is a relative newcomer to the iGaming market and operates in South Africa. As part of the details of the agreement, BetGames is to provide its full portfolio of live dealer gaming titles to LulaBet, including its popular hit Wheel of Fortune game.

BetGames is continuing its growth across regulated markets worldwide and comes shortly after the company received its license for the iGaming Ontario market. This partnership, in particular, demonstrates its strategy of expansion in South African jurisdictions.

We’re always happy to strike more deals in Africa, as our titles have never failed to resonate with the continent’s rapidly growing online player base. We’re also delighted to have agreed a deal with LulaBet, a new player in our industry and one which we believe will accomplish many great things in the fast-developing South African market.

James EverettVP Sales in Africa at BetGames

LulaBet is based in Cape Town, South Africa, and was launched recently in 2021 in this region. Focusing on sports betting and iGaming it has quickly grown into one of South Africa’s most popular gaming destinations. This deal signifies the operator’s ability to provide its players with premium content.

We launched LulaBet with the aim to deliver the best in quality to our players, and I can confidently say that we’ve done just that by reaching a content-integration agreement with BetGames. The studio’s titles have established themselves across Africa as one of the continent’s best performers. Therefore, we knew that this deal was a no-brainer, and thus we’ve gained content from one of the most familiar iGaming brands in Africa.

Iain GutteridgeManaging Director of LulaBet

Related: Amelco partners with LulaBet to launch in South Africa

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