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Mecca Bingo to Sponsor the New TV Series of Celebrity Lingo

Mecca Bingo, the UK retail and online bingo giant, has announced it is to sponsor the new series of the Saturday night TV show Celebrity Lingo. The show will be hosted by the drag artist Ru Paul.

Celebrity Lingo is based on the popular word game and the show will start a six-week run on terrestrial TV in September, and a further Christmas Special episode to be aired over the festive period.

As part of the agreement, the Mecca Bingo branding will appear at the start of the show and throughout each segment of the show during the ad breaks.

To celebrate this deal Mecca is to launch several new games inspired by Celebrity Lingo. These games include free guaranteed win Winner Spinners, daily reveal Crack the Code word challenges, and free bingo sessions every Sunday

As part of the changes at the Mecca Bingo site, the company is to revive its Friday live streaming feature. The programme will have cash prizes, content from celebrities, and viewer Interaction via phone-ins. Mecca is trying to create a community feel to this event and it’s available on Facebook, and there will be a lively chatroom where users can participate.

We are big Lingo fans here at Mecca, so to become the title sponsor of the new celebrity version is very exciting! In addition to creating more winners, our new themed games and Lingo-inspired Mecca TV schedule will get our players fired up and ready play along with the celebs every Sunday night!

Sam FayHead of Strategic Planning at Mecca Bingo.com

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