MLSE Strikes New Betting Sponsorship Deal with PointsBet
Maple Leaf Sports and Entertainment (MLSE) has announced another sports betting partnership with PointsBet Canada.
The new multi-year agreement is coming after the organization signed similar deals with FanDuel sportsbook and PokerStars on Friday.
MLSE spans four professional leagues with its owned sports franchises, including the NHL's Toronto Maple Leafs, CFL's Toronto Argonauts, NBA's Toronto Raptors, Major League Soccer's Toronto FC, and AHL's Toronto Marlies.
The significant portfolio of MLSE in Canada has been why several operators consider inking agreements with the organization, especially after AGCO recently launched the Ontario iGaming and sports betting markets.
We happily welcome PointsBet Canada as a partner of the Maple Leafs, Raptors, TFC and Argos as they enter the Ontario market with a well-established reputation in the sports betting industry. We look forward to utilizing our partnership to provide 19+ fans of our teams with new and different ways of interacting and engaging with the sports they love with a trusted operator in PointsBet that prioritizes responsible gaming.
Based in Australia, PointsBet is one of the new operators that received licenses to launch in the newly-regulated Ontario iGaming market. The betting firm recently signed a sponsorship agreement with Ontario's sports team Ottawa Redblacks.
With its deal with Ottawa Redblacks and the MLSE, the operator expects more brand popularity and an increased customer base in Canada, especially in Ontario.
This is a historic deal for PointsBet Canada. You rarely get the opportunity to partner with an organization that spans across all four professional leagues through the Toronto Maple Leafs and Toronto Raptors, Toronto FC and the Toronto Argonauts, and offers year-round entertainment within the sports market in Canada. We are thrilled to be partnering with MLSE on this innovative and exciting relationship.