FanDuel and PokerStars Partner with Maple Leaf Sports Teams
FanDuel and PokerStars, both part of Flutter Entertainment, have partnered with Maple Leaf Sports & Entertainment (MLSE). In the deal, the FanDuel sportsbook will be an official sports betting partner, and PokerStars is to become an official gaming partner of MLSE.
Flutter Entertainment is a global company operating in more than 20 regions and owns some of the biggest gaming and betting brands in the world. This is the first partnership of this type in North America for Flutter Entertainment, where they have used multi-brands in a deal.
Maple Leaf Sports is one of the largest sports companies in Canada, with franchises in all the major sports leagues in North America. These franchises include the Toronto Maple Leafs, Toronto Raptors, and Toronto FC.
Part of the new partnership will allow FanDuel and PokerStars to advertise in the MLSE team's stadiums with in-game signage and board adverts. Also, the FanDuel sportsbook and PokerStars brands will be able to display the MLSE team logos in their products. FanDuel hopes its sportsbook will offer fans in Ontario leading sports and casino gaming experiences.
The Maple Leafs, Raptors and Toronto FC are pioneering franchises and major pillars in Canadian sports culture," he then added, "As we bring FanDuel to Ontario, we want to collaborate with globally recognized enterprises like MLSE to bring unique content experiences to some of Canada's most dedicated sports fans.
PokerStars has not received its gaming license from the Alcohol and Gaming Commission of Ontario (AGCO) yet, and the deal is subject to PokerStars receiving these licenses.
We are thrilled to partner with Flutter Entertainment, a global leader and one of the most trusted operators in the sports betting industry, As the Online Gaming markets open in Ontario, we have worked hard to find partners who aligned with both our vision for innovation, and our values in-cluding a shared commitment to responsible gaming. We look forward to working with Flutter and providing a platform for them to engage with the millions of 19+ Ontario residents who are fans of our teams.