NorthStar Becomes an Authorized Gaming Operator in NBA Deal
NorthStar Gaming, who operate Ontario-based NorthStar Bets, and the National Basketball Association (NBA) have teamed up in a deal that makes the NorthStar sportsbook an Authorized Gaming Operator.
Under the terms of the agreement, NorthStar Bets will receive real-time NBA data, and this will be packaged by the gaming operator to give players a more comprehensive and enjoyable betting experience.
Also, details of the partnership allow NorthStar Bets to use the NBA logos and branding marks across all its platforms. NorthStar already has a deal with the NHL to provide game data with pre-game and in-game betting, and the NBA deal builds on the content NorthStar offers to its players.
This tie-in with the NBA is a big step forward for the operator because the NorthStar Bets Sportsbook has only been live in Ontario since June.
As an Authorized Gaming Operator, NorthStar Gaming will connect our players with official data and stats from the NBA and provide them with an insights-packed user experience. We’re excited to offer current and future NorthStar Bets players an authentic NBA experience on our platform.