Pariplay in Deal with DraftKings to Supply iGaming Content in US
iGaming aggregator and content provider Pariplay, a subsidiary of NeoGames, has announced a partnership with DraftKings to supply content to the gaming operator.
DraftKings is one of the largest operators in the gaming industry in North America, and this agreement will see both parties launch content in the state of New Jersey. There are also plans for Pariplay to launch its content into Michigan and West Virginia with DraftKings later in the year.
Players on the DraftKings platform in New Jersey will now have the option to enjoy hundreds of more games, including titles like the popular Spirit of Mustang.
Under the terms of the deal, gaming content from Wizard Studios, the in-house development brand of Pariplay, will also be available to the DraftKings platform. There are plans to release exclusive content from Pariplay for the DraftKings platform in New Jersey.
DraftKings is a brand that needs no introduction, with its massive presence across North America and global stature. Launching our content with them in New Jersey is a huge statement of intent for us regarding our plans for North America, and we very much look forward to developing this relationship.
This latest move from Pariplay follows a strategy by the content provider to expand its footprint in the North American markets. The company sees its Fusion aggregation platform as the ideal vehicle to increase its footprint worldwide.
Related: Pariplay adds a client area on its Fusion platform.