FanDuel Becomes Betting Partner of NHL Side the Boston Bruins
FanDuel, part of the Flutter Group, has announced it has reached an agreement with the Boston Bruins, the National Hockey League (NHL) side, to become an Official Sports Betting Partner of the top hockey team.
This deal coincides with FanDuel going live in the newly regulated gaming market in Massachusetts with the launch of its online FanDuel Sportsbook app in the state.
Under the terms of the partnership, FanDuel will have the company branding and signage displayed within the Bruins’ stadium, the TD Garden. FanDuel can also use the logo and marks of the Bruins team on its sportsbook app.
Both parties can also use the logos and marks of the other company to be displayed across all their media and social, digital platforms.
We’re thrilled to welcome FanDuel to the Bruins and TD Garden family, With the legalization of sports betting in Massachusetts in January 2023, it’s an exciting time to be partnering with an industry leader in FanDuel.
The FanDuel Sportsbook is a success in North American markets, and the company boasts the app is the most downloaded sportsbook app in America and enjoys a high customer rating. FanDuel believes this is because the app covers a wide range of sports events, many with live streaming and in a secure environment.
Massachusetts is home to some of the most passionate fan bases across the country and we’re excited to enhance their viewing experience with the launch of the FanDuel Sportsbook app, Bruins fans are the true embodiment of that passion, and we look forward to supporting the team this season and beyond.