Playtech in Partnership to Add AdmiralBet to Its iPoker Network

Playtech, the world’s leading gambling technology company, has announced a deal with AdmiralBet to add the Italian gaming and casino operator to its iPoker network.

This agreement sees Playtech expand its iPoker network in the Italian market following its recent deal with Lottomatica. Both of these agreements follow the Playtech creation of the iPoker Italian network that came with the launch of the gaming operator earlier in the year.

As a world leader in the gambling industry, and an unrivalled track record of success in poker, Playtech was a natural choice as our new network provider. The company’s commitment to poker is clear, and we look forward to a long and successful partnership as we build our market share in Italy.

Paolo MarchiManaging Director at AdmiralBet

Playtech has a long-term strategy to grow the game of poker in the Italian jurisdiction, despite heavy restrictions on the regulated gaming market in the country. By partnering with the largest gaming operators in Italy the company believes it can start to grow the game of poker until players are competing for big cash jackpots.

We are delighted to welcome to the iPoker network, the past few years have seen great changes in the poker sector, and while these have included undeniable challenges, Playtech has continued to invest in both enhancing our Poker product and extending our network. AdmiralBet is one of Italy’s fastest-growing Poker operators, and we are very proud to be chosen as their partner to build on this success.

Marat KossVP of Interactive Gaming at Playtech

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