Wests Tigers Inks Long Term Agreement with PlayUp

Wests Tigers, a professional team in the Australian National Rugby League, has signed a multi-year partnership deal with Aussie bookmaker PlayUp. From the current rugby season to 2025, PlayUp will be the official betting partner of the Australian rugby team.

The partnership will see PlayUp's brands and marketing campaigns featured on the club's digital platforms and social channels. PlayUp logo will also be on the club's official jersey, including the men and female teams for the duration of the contract. PlayUp also recently inked a sponsorship deal with Panther City Lacrosse.

PlayUp will attain titling rights to the Wests Tigers field club at the Commbank Stadium along with Playdays signage.

On behalf of all at Westss Tigers, I'd like to welcome PlayUp as our official wagering partner and express our thanks for their support over the next four years," he said. It's great to embed a first-class global wagering brand into our corporate family, and we're looking forward to a strong partnership on and off the field. This partnership represents PlayUp's first major sponsorship of an Australian sporting team, with rugby league said to represent "a significant component" of the group's offering.

Justin PascoeWests Tigers CEO

The deal with Wests Tigers is the first major partnership PlayUp will sign with an Australian sporting team. The company aims to solidify its hold in the region as a top-notch sports betting provider through the deal.

PlayUp and the Tigers have bright futures being up and coming players against their respective competition, so this partnership is a perfect match. At PlayUp, we love NRL and are excited to partner with the Westss Tigers ahead of the 2022 season.

Paul JeronimoPlayUp Australia CEO