PointsBet Partners NHL Alumni Association in a Multi-Year Deal

Canada’s NHL Alumni Association (NHLAA) has announced PointsBet Canada, a subsidiary of PointsBet, as its official sports betting partner in Canada and its official partner in the US in a multi-year deal.

Under the new agreement terms, PointsBet Canada will have access to NHLAA and NHL Alumni marketing and licensing rights.

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PointsBet moved into Canada after the launch of single-event sports betting propelled by Bill C-18, passed anonymously through Canada’s senate in June 2021.

Since it entered the Canadian iGaming market, PointsBet has partnered with several brands in the jurisdiction, including Curling Canada and ice hockey sites Dailyfaceoff.com and the Nation Network.

Nic Sulsky Chief Commercial Officer at PointsBet Canada

The NHL Alumni Association has always been at the top of our list as PointsBet entered Canada.

Nic SulskyChief Commercial Officer at PointsBet Canada