PrizePicks Becomes Fantasy Sports Partner of Atlanta United
Skill-based fantasy sports operator PrizePicks has penned a sponsorship deal with Major League Soccer (MLS) club Atlanta United.
Under the terms of the deal, PrizePicks will become the first fantasy sports partner of Atlanta United. The club will also feature PrizePicks branding in its home ground, Mercedes-Benz Stadium, whenever it plays home games. The two brands will also work together to offer fans exciting sports experiences.
Atlanta United FC was founded in 2014 and began to play as an MLS expansion team in 2017. A year after, it won the MLS cup. The club has set several league records for the highest single-match and average attendance. Its home stadium boasts an average attendance of 44,000 fans and can exceed over 70,000 for major games like finals.
We're excited to welcome PrizePicks as a Proud Partner of Atlanta United. Our goal of providing a premium fan experience through innovative technology coupled with their already established presence in the Atlanta market made this partnership a natural fit.
PrizePicks' latest partnership signifies its continual expansion in the state. In recent years, the betting operator has signed similar partnerships with the Atlanta Braves and the Atlanta Falcons.
Ever since Atlanta United captured the city's heart with the first professional championship in a generation, we knew it was only a matter of time before we brought our two brands together.Atlanta United consistently leads the league in attendance year after year and we are excited for their fanbase to gain an affinity for our fantasy sports platform.