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PrizePicks Becomes Official Fantasy Sports Partner of Nascar

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PrizePicks has signed a multi-year sponsorship deal with Nascar to become its official fantasy sports partner.

The partnership will seek to promote the Nascar fantasy offering on the DFS site, which was introduced in 2021 and has seen a 400% increase in activity over the last year.

The event allows fans to compete against each other and earn fantasy scores based on several markets, including the starting position of the drivers, fastest laps, cars passed, laps led, and more.

Furthermore, PrizePicks will be conferred with VIP status at several Nascar events during the 2023 season, including the Nascar Cup Series Geico 500, which will hold at Talladega Superspeedway on 23 April.

PrizePicks has consistently shown itself to be a fantasy platform with a loyal fanbase and wide variety of sports offerings. This partnership is an opportunity for both organizations to expand and increase engagement with new and existing fans.

Joe SoloskyManaging Director at Nascar

The partnership is the third of its kind PrizePicks will be entering into this year. Earlier this month, the daily fantasy sports site extended its agreement with the Atlanta Braves. It also inked a similar deal with Atlanta United at the end of March.

We've always taken great pride in the fact that a great deal of our marketing and partnerships remain true to our southern roots. Working with NASCAR is the best of all worlds, an organization based in the South with a national footprint that is consistently growing on our platform.

Adam WexlerPrizePicks Co-Founder & CEO

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