Push Gaming Titles Arrive at Sky Betting and Gaming Brands
Push Gaming, the B2B gaming supplier, has increased its presence in the UK market through a major new partnership with the operator Sky Betting and Gaming.
As of last week, the operator has integrated a number of Push Gaming’s most popular titles, such as Razor Shark, Jammin’ Jars, and Wild Swarm. The games can be found at leading brands in the Sky portfolio, such as Sky Vegas, Sky Bingo, and Sky Casino.
The new partnership gives Push Gaming the opportunity to increase the number of players enjoying its games and, at the same time, grow its profile in Europe’s largest iGaming market. Recent months have seen Push Gaming sign a number of deals in regulated markets as it seeks to increase its presence in both new and established jurisdictions.
We are excited to be partnering with Sky, an agreement that will enhance our presence further in the UK and will allow even more players to gain access to our award-winning slot titles. Sky Betting and Gaming holds top-tier status in a key market that will aid in our expansion both locally and across Europe as we continue our global growth strategy.
Philippa Ayres, the Head of Content at Sky Betting and Gaming, explained that the company’s players “have an expectation of quality games” that come from a wide range of sources and that adding Push Gaming’s portfolio “will deliver exactly that.”
She added, “We are incredibly happy to be working with Push Gaming and look forward to seeing how our players receive its content.”
Push Gaming’s titles can now be found in most of Europe’s important regulated markets with the likes of LeoVegas, Entain, 32red, 888, Casumo, Betsson, Svenska Spel, and PaddyPower Betfair.