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RAW Names Alexander Lapinniemi Director of Account Management

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RAW iGaming, the online games developer, has announced the appointment of Alexander Lapinniemi to the role of Director of Account Management.

Lapinniemi is a gaming industry veteran, and RAW says he was handpicked due to his successful association with tier 1 operators, including Play’n GO and Yggdrasil Gaming.

RAW is a recent newcomer as a games developer and was founded by gaming veterans in 2021. Its innovative game style has seen the studio's titles gain significant popularity in recent years. Lapinniemi has been tasked with building a team to handle the developer's rapidly growing list of gaming operators and tier 1 operators.

The gaming developer Is also looking towards Lapinniemi to raise the profile of RAW and its portfolio of titles within the iGaming industry.

Alexander is a highly valuable asset to any business, and we are thrilled to be able to welcome him to RAW and for us to leverage his passion, experience and skills as we continue to grow at scale. This is a hugely exciting time for RAW, and with Alexander installed as our Director of Account Management, we will continue to go from strength to strength by standing out in a sea of sameness and delivering new and exciting player experiences.

Tom WoodFounder and CEO of RAW iGaming

Innovation and Reinventing the Wheel

RAW boasts it is trying to stand out from the crowd or the “sea of sameness” that it says is being offered to customers currently.

The developer has introduced its SuperSlice product, which has a wheel in its central display screen rather than the traditional reels used in slot games. RAW believes this type of innovation will drive the company forward and mark it out from rival development studios.

RAW iGaming is whipping up a storm right now and I’m thrilled to be joining the ride. This is an industry that I love and am passionate about, feelings that are baked into RAW’s DNA. Its suite of games really do push boundaries and are proven to hit the mark with players in markets across the world. My job now is to support operators in launching the edge-of-the-seat experience our games deliver and ensure they stock them in their lobbies.

Alexander LapinniemiDirector of Account Management at RAW iGaming

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