SharpLink Acquires SportsHub in a Bid to Convert Fantasy Sports Players
Expertise: Online casino, iGaming
SharpLink Gaming has announced it plans to acquire SportsHub Games, the fantasy sports and games provider.
SharpLink is a leading technology company that specializes in supplying content to sports fans and converting them into real money players for sportsbooks and gaming operators. This acquisition is intended to reach players at SportsHub and provide targeted products and services to this new customer base. SharpLink will use its C4 range of services to achieve this.
We are excited about the combination of SportsHub and SharpLink. It represents a merger that we believe will create a significant opportunity for our companies as the U.S. sports betting industry evolves and matures. SharpLink’s leadership and expertise will help accelerate growth within our core fantasy sports and gaming products and allow us to become an industry leader in how sports media and gaming operators interface with sportsbooks to deliver value for all stakeholders.
Founded in 2015, SportsHub Games operates multiple fantasy sports games on its platform. The company achieved around $6 million in revenues in 2021 and has over 2 million players who enjoy its range of products.
The strategy at SharpLink will be to engage the SportsHub players in the fantasy gaming sector. As it believes there will be an increasing market of players due to US states opening up the regulated sports and gaming markets, and it aims to convert these customers into real money players.
This acquisition gives SharpLink access to a large and loyal base of fantasy sports fans who we know are also sports bettors, or would likely become sports bettors when legalized in states where they reside, With a thriving ecosystem of cash players, many of whom have money in their user accounts, we have a tremendous opportunity to seamlessly integrate compelling sportsbook offers within all aspects of the user experience.
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