SIS Name Conall McSorley as Head of Racing to Drive Innovation
Sports Information Services (SIS), the live sports provider, has announced it has moved Conall McSorley to the role of Head of Racing, to spearhead the next phase of the growth of the broadcaster.
SIS move Conall McSorley to the role of Head of Racing.
LISTEN TO THIS ARTICLE:McSorley has two decades of industry experience and has held senior-level positions at several tier-1 gaming operators and providers. This is a move up for McSorley and senior leadership at SIS says his product knowledge and commercial experience make him the ideal candidate to enhance the racing content.
SIS states they want McSorley to lead the company in its expansion of high-quality products and portfolio of services, which will have the knock-on effect of realizing growth in partners.
Conall has shown in his time with SIS that he has the product knowledge and commercial acumen that will help us to continue leading the way in delivering top-class products to a growing number of partners. We’re excited to see him take on this new role and look forward to building on the strong momentum our racing offering has produced in recent months, while adding value for our customers and rights partners.
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McSorley to Continue the Drive for Excellence in Racing Services
SIS aims to deliver 24/7 high-quality racing to operators and customers who make up a global audience. The platform specializes in providing short-form betting experiences to gaming operators for their customers to enjoy.
The SIS portfolio boasts it broadcasts more than 35,000 horse races and over 27,000 greyhound races each year on its retail and digital platforms. These races are broadcast from 170 venues worldwide and feature some of the most prestigious race meetings and races in the sporting calendar.
McSorley is tasked with leading the innovation that has marked the provider as a market leader, and supplying new content and products that will keep the provider at the forefront of the horse racing broadcast market.
SIS supplies its live streaming horse races and greyhound racing offering to many tier 1 operators including the Kindred Group.
Our 24/7 racing offering delivers great value to operators all over the world, so it is an honour to be handed the task of overseeing a product that drives revenues while being enjoyed by millions of people. We will continue striving to further develop our high-quality product, which offers a constant stream of regular betting opportunities.
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