Soft2bet Appoints Veteran Martin Collins to the Role of CBDO
Soft2bet, the B2B casino and sportsbook provider, has announced that Martin Collins is to join the company in the role of Chief Business Development Officer (CBDO).
Collins has more than two decades of industry experience and comes from Gaming Innovation Group (GiG), where he served as Director of Sales and Business Development. During his tenure at GiG, Collins played a key role in the company, achieving 21 platform partnership agreements in the space of twelve months.
The worldwide Platform, Casino and Sports B2B market continues to diversify, and there are unparalleled opportunities for providers with the right ‘tech’ solutions to bring value to operators, accelerating their growth. I believe Soft2bet can be a unique and flexible offering to many major operators in the market, consistently working with their customers to help them achieve their goals, and I very much look forward to the challenge.
Collins to Lead PAM Casino and Sportsbook Solutions
When he joins Soft2bet, Collins will be tasked with leading the enhancement of the provider's Player Account Management (PAM) for its sportsbook and casino offering.
The Soft2bet casino and sportsbook platforms are at the cutting edge of the market, and the company boasts it maintains this position through significant investment in technology. The company says it collaborates with all stakeholders in the iGaming industry to provide a wide range of solutions.
We're happy to welcome Martin to Soft2Bet and looking forward to his vast experience and deep knowledge of our sector getting us to the next level!
Soft2bet Continues to Expand in Europe
The B2B provider boasts a portfolio of more than 8,500 titles, which are drawn from over 150 game providers, available to customers in 20 languages.
The company holds B2B licenses in many European markets, Including its recent certification in Greece and Romania.