Sportradar and Kambi Group Extends Partnership with 5 Years
Sportradar and Kambi Group have announced an extension of their partnership, which will last five more years.
Sportradar will continue to supply Kambi Group with data from the National Hockey League, National Basketball Association, and Major League Baseball.
The new extended long-term agreement will see both companies collaborate to reach the next level in data and cater to the benefit of their mutual customers.
Under the terms of the new deal, Sportradar will be Kambi Group's only supplier of college sports data. Sportradar will be tasked with providing pre-match score data for Kambi's list of American partners, including Churchill Downs Incorporated, TwinSpires, Penn National Gaming' Barstool Sportsbook, and Rush Street Interactive's BetRivers.
Another critical aspect of the partnership covers Kambi Group getting live score data and a plethora of content solutions like Live Match Trackers from Sportradar.
Kambi Group is the biggest business-to-business sports betting platform provider offering advanced sports betting technology, while Sportradar is a leading online content and sports data business.
The two companies joined forces in 2018 after the Professional and Amateur Sports Protection Act was revoked. They have since had a successful partnership in the past three years due to their fast response to emerging trends in the American gambling market.
The extension agreement comes on the heels of the two companies' other partnerships with third-party businesses.
Sportradar recently signed a deal with PointsBet, to supply the online gambling operator with data from MLB, NBA, NHL, college basketball, and football leagues. The company also entered into agreements with the NBA and Swiss Handball Federation.
Kambi Group partnered with Desert Diamonds Casinos & Entertainment to launch an on-site sportsbook and expand its business in Arizona.
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