Sportradar Announces New All-in-One Sportsbook Launch

Sportradar has released its all-in-one sportsbook technology Orako for betting operators looking to launch into the sports betting industry or enhance an existing one.

According to the firm, the Orako solution will enable bookmakers to choose how they develop their sportsbooks and customize their content to align with their customers’ preferences and interests.

Orako is also efficient for handling large numbers of bets at any time. This feature is particularly needed for high-profile sports matches like the Super Bowl or Champions League final, where bets placed are always on the high side.

As affirmed by Sportradar, the solution delivers deep customer insights to “connect operators with a broad customer base, optimize marketing performance and deliver a personalized experience for bettors and fans.”

Orako can be used with existing Player Account Management (PAM) systems and is pre-loaded with the company’s third-party PAM partners. It is also licensed and compliant in all top sports betting jurisdictions, including Africa, Europe, Latin America, and North America.

The sports betting industry is hyper-competitive, growing at pace and offering more opportunities than ever to operators. With Orako, we can manage up to 100% of a sportsbook’s operation and alleviate their need to invest in additional technology and innovation, freeing the operator up to squarely focus on scaling their business and achieving growth.

Jacob Lopez CurcielManaging Director for Managed Sportsbook Services at Sportradar

Early this month, Sportradar appointed Eric Conrad as its Managing Director, Strategic Partnerships & Content for North America, to further manage its existing partnerships and strike new ones with operators in the North American gaming market.

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