Tabcorp Deal Sees Turkish Horse Racing Launched in Australia
Expertise: Online casino, iGaming
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The deal sees the addition of top quality racing from Turkey being integrated with the premium horse racing content available on Sky Racing throughout the Australian jurisdiction. This includes races such as the Gazi Derby held in Turkey that will now be part of the more than 72,000 international horse races broadcast on Sky throughout the year.
Tabcorp’s Sky Racing is all about expanding the variety of premium international racing, and we’re thrilled to have added our exclusive Turkish content to this all-encompassing gateway for the finest assemblage of worldwide racing. We have already been impressed by the accuracy and reliability of 1/ST CONTENT’s betting technology and comprehensive international distribution.
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These global partnerships between the racing industry and media providers worldwide has several benefits for gaming operators across the globe. Partner gaming operators can give customers racing content for longer periods throughout the day due to different timezones, meaning racing enthusiasts can enjoy premium horse racing content for longer encouraging longer engagement.
This also generates greater revenue streams for the racing industry in different countries, and the gaming operators in Australia can enjoy an increased revenue stream. All parties involved in this partnership have expressed their delight at the deal and say it aligns with their business objectives of increased revenues and expansion in additional markets.
Thanks to our wider strategic alliance with 1/ST CONTENT, together with Arena Racing and Racecourse Media Group, Sky Racing continues to strengthen its position as Australia’s passport to the best international racing, and this new deal eloquently demonstrates that point. It’s a partnership that underlines our ongoing dedication to corralling more top-quality racing, this time from Turkey, a country boasting a rich history with thoroughbred racing. It is exciting for racing operators who are connected with our strategic alliance partners to start enjoying the benefits of our new co-operation.
Earlier this year Tabcorp was hit with a string of regulatory violations in Australia.
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