UK William Hill Players to Be Offered Relax Slots
Relax Gaming, games developer and aggregator, has announced a deal with William Hill in what is a major step towards expanding its presence in the UK market.
The deal was made possible due to Relax’s partnership programs and comes after a particularly successful period for the company in which it won the award for Unique Gaming Company of the Year at the UK’s International Gaming Awards in September, as well as four EGR B2B awards in July.
Relax has been working on expanding globally, and now the highly respected British operator will be offering many of the company’s most successful games such as Money Train 2, an award-winning slot that offers payouts of up to 50,000x, and Top Dawg$, known for its numerous bonus features and hip-hop soundtrack.
We continuously endeavor to offer the best solutions that enable our players to enjoy our market-leading content. Partnering with one of the leading UK operators gives us ample opportunity to do so even further. Our partnership with William Hill evidences the value that Relax brings to the table for both the operators and the studios we work with. Offering the industry’s most sought-after selection of gaming experiences, we’re highly confident that we’ll enjoy many years of working together.
Craig Staples, the Head of Gaming Content at William Hill added said that the company is “delighted” with the new partnership. He described Relax as a “leading supplier” with an abundance of “engaging products,” adding, “Relax’s portfolio will provide our players with the high quality, sought-after variety of slots that we strive to give them.”
As a Relax partner, William Hill will have access to more than 2,000 games through its aggregation platform. This includes numerous proprietary slots as well as a large library of content that has been handpicked from third-party studies through Relax’s partnership programs.
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