UK’s Channel 5 Begins Broadcasting The PlayOJO Live Casino Show

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PlayOJO, the popular online casino, has broadened the reach of its live dealer games by launching a live casino show on British television.

About PlayOJO's Live Casino Show

The PlayOJO Live Casino Show focuses on Live Roulette, and it premiered on Channel 5 on August 8. Viewers were able to enjoy a live stream of Pragmatic Play’s Live Roulette table, and winning players were featured on screen.

Celebrities have been drafted in to host the live show and help attract viewers. Kellie Gnauk, the star of the West End show Bat out of Hell and David Butler, a television presenter for the football team Paris St Germain present the show each evening between 1am and 3am.

While the show centers upon the Live Roulette game, it shows viewers a wide range of PlayOJO content. PlayOJO is SkillOnNet’s flagship brand and the operator worked together with the London based media agency All Response Media, Channel 5 and French TV production company FruitSalad to create the show. The roulette table itself has been supplied by Pragmatic Live.

Show Builds upon Marketing Campaign

The launch of the groundbreaking television show comes after PlayOJO’s ‘It’s Alive’ integrated marketing campaign, which raised awareness of the casino’s live dealer product. Members of the casino can enjoy a large number of live dealer games including popular gameshows such as Crazy Time, Monopoly Live and Mega Wheel.

A core objective this year was to raise the profile of Live Gameshow and Casino games on PlayOJO and be the first choice for players looking for an online live casino experience. It’s another great project from the PlayOjo team and I’d like to thank FruitSalad and Pragmatic Play for creating the show and the Live game, and All Response Media and Channel 5 for their work putting the opportunity and deal together.

Andrew SteddyPlayOJO Head of Global Product Marketing

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