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USI Partners with Novig as the Exchange Sets to Launch in Colorado

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US Integrity (USI), the sports wagering monitoring company, has announced it has signed a deal with Novig, the US peer to peer sports betting exchange, to monitor betting patterns at the gaming operator.

Novig betting exchange boasts it is based on a Wall Street trading model, using the latest technology and offers customers the chance to enjoy a wager without commission charges. The gaming operator has secured finance to launch its offering form high profile backers, including from Y Combinator, Joe Montana, Paul Graham, and Lux Capital.

US Integrity is an industry expert in analysing very large datasets of betting that can occur on sporting events offered by the Novig betting exchange. USI uses the latest technology to perform analysis on sports betting data and ensure the highest levels of integrity on sports events.

USI has a growing list of stakeholders within the iGaming industry and this gives the company greater access to data related to sports matches. This should make it easier to identify betting patterns that indicate potential match fixing of corruption.

U.S. Integrity is proud to partner with Novig and as they launch a new innovative platform. Novig, a sports betting exchange is a unique and enhanced alternative to traditional sports betting in the Colorado market, U.S. Integrity’s mission is to provide conflict-free, best in class insights & compliance solutions to our clients. We are looking forward to their launch date and collaborating with the exceptional team at Novig.
All our partners are committed to the highest integrity standards, and they are no exception. These partnerships and more specifically betting exchanges, help ensure and improve sports betting integrity while strengthen the unique & proprietary anomaly detection tools we have developed at U.S. Integrity.

Matthew HoltCEO & Co-founder of U.S. Integrity

This continues a period of heightened activity for US Integrity in recent months, including partnerships with 12 Tribes Colville Casinos and MaximBet.

Related: 12 Tribes Colville Casinos extends deal with US Integrity

Novig Set For Colorado Launch

Novig is preparing to debut its betting exchange platform later this year in the US state of Colorado. It believes that partnering with US Integrity shows the company is committed to ensuring that customers can enjoy sports events that have the highest sports betting integrity.

Once Noivg has completed a successful launch into the sports betting market in Colorado the gaming operator plans to rollout out its betting exchange offering to other regulated sports betting states in North America.

The unwavering integrity of our platform and the user experience it provides are the cornerstones of our operation at Novig, As we build an industry-leading sports betting exchange, our partnership with U.S. Integrity allows us to fortify these foundational elements. We're excited to align ourselves with a group celebrated for upholding exceptional standards in safeguarding sports betting integrity.

Dan RosenHead of Operations at Novig

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