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As we all gear up for the release of "Unfrosted: The Pop-Tart Story" on May 3, we had to ask: what Pop-Tart flavors reign supreme in each state?

It’s a question that’s been pondered since the dawn of time: which fast food chain makes the best fast food fries?

Cable TV seems to be on its way out, with the number of cable customers in the U.S. dropping by nearly 50% just since 2017, according to sources.

It is one of the great mysteries of the world - arguably even the biggest and who knows what the truth is when it comes to what the US government knows for sure about UFOs.

There are many different elements of the increasingly lucrative gaming industry as it continues to move in an upward trajectory.

The United States of America has borne witness to many talented athletes.

In the glimmering halls of casinos, tales of luck, strategy, and superstitions swirl like a never-ending game of chance.

Let's play a game of 'Mythbusters', gambling edition, a two-part series where we pull back the curtain on some of the most popular gambling myths.

After three very turbulent years, the casino industry is back on its feet.

Despite increased attention devoted to customer experience (CX), there seems to be no noticeable improvement in the perceived quality of guest experience delivered within the hospitality industry.

According to Gartner, almost 90 percent of presumably large organizations have appointed a Chief Experience Officer (CXO) to spruce up the experience offered to customers.

Over the years, a lot has been written about the role and ethics of casino hosts.

We got used to taking the statistical indicators RTP and volatility as criteria for choosing a slot game, but this was because they were the only indicators available (and yet not for all the games).

Casino companies offer all kinds of incentives to attract and retain high rollers, some of whom are ultra-high-net-worth-individuals (UHNWIs).

Despite the service firm's best efforts, service failures are inevitable.

The near miss phenomenon - a failure that looks close to being successful - occurs in every game of chance.

“I was that close!” (to a win) is a common and frequent saying or thought among gamblers that it became specific to gambling in general.

The casino setting is one where people’s emotions principally drive their gaming-related behaviors.

The World Series of Poker is the biggest festival in the poker world.

The game of slots does not allow optimal strategies to be developed mathematically, like blackjack, for instance.

Casino CEOs sometimes adopt a very myopic view of marketing that fails to consider the 7 Ps that underpin marketing strategy and actions.

Positioning is a fundamental aspect of brand strategy.

Regardless of geographic location or competitive situation, most casinos have implemented a customer loyalty program.

Casino companies have been using CRM systems for almost twenty-five years, and one would expect a certain level of maturity in the application of this strategy/technology.

Customer Relationship Management (CRM) has become a ubiquitous fixture in a company’s arsenal for managing its customer relationships.

“Casino gambling is colorful and dramatic and theatrical”; famously quoted by Las Vegas supreme Steve Wynn, this visionary was almost single-handedly responsible for propelling the industry into the public consciousness.

A brand, usually comprised of a name or symbol, is a promise to deliver specific benefits to consumers.

When you are approaching new activities in life for the first time, you’ll come across many sayings and phrases that you’ve never heard of before.

The more the proportion of Chinese players in a casino's catchment area, the lower the ratio of slot machines to tables.

Service blueprinting is a complex form of flowcharting the service delivery process.

Emotional intelligence is the capacity for recognizing our own and others’ feelings and for managing emotions effectively, including motivating ourselves and establishing rapport with others.

The effectiveness of customer experience (CX) efforts should ultimately be judged by the extent to which positive customer experiences lead to better business results.

Internal Marketing involves directing marketing-like activities toward employees and treating employees as though they are the firm’s customers.

Poker staking is the act of backing a player by putting cash up on his behalf and eventually receiving a share of the money won.

While you are very unlikely to get actually cheated by the casino, there are many ways to fall prey to some sort of cheating.

Market orientation represents superior skills in understanding and satisfying customers.

Technology has always been used to simplify difficult tasks and help humans get better results in various endeavors, and poker is not an exception.

We explain the concept of customer segmentation and discuss its relevance to customer experience.

When gambling stops being just a form of entertainment, it can negatively impact on players’ living standards, health, and relationships.

This article presents the S-M-I-L-E-S framework for delivering superior CX and discusses six key ingredients needed for delivering a consistently superior customer experience.

Poker is one of the few in which the two genders compete with no discrimination.

There are many theories that have been thought up regarding how to beat casino games.

Placing bets at casinos or sportsbooks can often make you think of players winning huge amounts. Jackpot payouts are always considered in the mind.

veryone, prepare yourself for the arrival of World Chocolate Day on Wednesday, July 7.

Everybody, and especially gamblers, loves to receive things for free, and this is exactly what casino comps give you the chance to do.

If you haven’t heard of pachinko, then prepare yourself for a look into a novel and entertaining world. It operates as a popular mechanical amusement machine, and it first originated in Japan back in the 1920s.