Aspire Targets Bingo with END 2 END Acquisition
Aspire Global is set to acquire a 25% stake in END 2 END, a bingo supplier, for $1.7 million in cash, with the option to purchase the remaining shares in up to five years.
END 2 END was established in 2019, and it has its offices in Buenos Aires and Miami. The company is licensed to provide its products in several markets, including the United Kingdom and Colombia. It provides technology for online bingo, retail bingo, and hybrid bingo games, meaning that Aspire will have access to omni-channel technology and enable the company to offer END 2 END’s solutions through its subsidiary Pariplay’s aggregation platform.
ommenting on the news, Tsachi Maimon, CEO of Aspire Global, said, “This is yet another step in Aspire Global’s strategy to control the entire B2B value chain in the iGaming industry. It is also an important part of achieving our goal of becoming the world’s leading iGaming supplier.”
At present, around ten operators use END 2 END’s bingo solution, including the Colombian online sports betting and casino operator BetPlay, as well as High Rollers, in Alabama.
We are happy to add our technology and expertise to a giant in this industry. END 2 END will have the opportunity to reach new customers and markets hand-in-hand with Aspire Global. No doubt it’s a perfect match for us, and I hope this deal will take our company to the next level.
There have been a number of major changes at Aspire Global in recent days. Last week it completed the migration of its partner brands to BtoBet’s sportsbook platform, which the company acquired in October 2020. It also recently completed the sale of its B2C assets, including Karamba, Hopa, and BetTarget, to Esports Technologies for $75.9 million.