Bet365 and Incentive Launch $10M March Madness Competition
bet365, the global sports betting and gaming operator, has teamed up with Incentive Games to launch its Mega March Bracket Challenge competition for the forthcoming college basketball National Collegiate Athletic Association (NCAA) tournament in North America.
Both parties boast this is a multi-million US dollar competition with a prize pool of $10 million. The competition is free to play for customers in eligible markets and gives punters the chance to use their knowledge of college basketball to make predictions on games throughout March’s NCAA tournament.
There is a top prize of $100,000 for the customer who finishes top of the competition leaderboard with the most correct predictions. There is prize money for the top 5,000 competition entrants who finish with the most points on the leaderboard.
The Mega March Bracket Challenge competition is open to players on the bet365 platform in the following jurisdictions New Jersey, Virginia, Colorado, Ohio, Mexico, and New Zealand.
This headline-grabbing competition fits in perfectly with the strategy at bet365 to expand in the North American region, as it greatly increases the brand awareness of the operator.
This is yet another slam dunk game for bet365 to help the brand stand out and acquire new customers in North America. I am particularly with the ground-breaking UX/UI: well-done Incentive and bet365 design and product teams. Nothing but net!
A Spokesperson at bet365 issued a challenge to potential players on the launch, saying. “Every expert is giving their opinion, but now it’s your chance to predict the outcome of this Mega March Bracket Challenge! The build-up to this iconic championship is exciting enough, and we hope the prospect of potentially winning $10 million only enhances that excitement! “