bet365 Becomes the Official Betting Operator of the PGA Tour
The PGA Tour and bet365 have signed a three-year content and marketing sponsorship deal to see the global sportsbook become the Official Betting Operator of the PGA Tour.
Under the terms of the agreement, bet365 will serve as the exclusive source for odds on the leaderboard and player pages on PGATour.com and on TOURCast.
The bet365 group are delighted to be working with one of the most iconic brands in global sport. Throughout this partnership with PGA TOUR, bet365 will strive to continue delivering a market-leading in-play experience to our golf customers, both across our global sites and the PGA TOUR platforms.
This deal is significant as it marks the first partnership PGA Tour will sign with a company outside the United States. It covers the territories of the UK, Ireland, Australia, and Canada – pro golf's most popular markets outside of the US. bet365 will have the right to use PGA Tour marks and advertise within its media and partner platforms in these territories.
We are excited to work with bet365 to expand the TOUR's sports betting initiatives outside of North America. bet365 was the first operator to integrate the TOUR's official in-play betting product, and they are poised for tremendous growth, being on the forefront of in-play sports betting in golf. The Tour continues to look for opportunities to innovate in new areas with a goal of engaging with fans.
Earlier this month, bet365 signed a multi-year agreement with SIS (Sports Information Services) to stream its popular 49's fixed-odds live numbers product on its platform.