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Bragg Gaming Joins List of Licensed Suppliers in Sweden

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Bragg Gaming has received a B2B supplier license for the Swedish market, which allows it to continue offering its games in the region.

Like several other providers recently approved by the Spelinspektionen Swedish Gambling Authority, Bragg Gaming already has a presence in Sweden. The iGaming software developer has been active in the market since 2019.

However, due to a soon-to-be-implemented regulation that orders suppliers to have a license before they can continue operations in Sweden, Bragg Gaming had to get approved or risk losing its share of Sweden’s lucrative gaming market.

Yet Sweden is highly important in Bragg’s overall European strategy. According to Spelinspektionen, licensed online operators posted a gross gaming revenue of approximately SEK12bn ($1.2bn) in 2022.

With the latest development, Swedish players will continue to have access to Bragg’s entire catalog of gaming titles, including ones on its remote games server.

Our commitment to compliance is a core part of our strategy wherever we supply our content, so we’re delighted to be able to continue to support the regulated industry in Sweden. We’re constantly responding to changes in legislation to stay ahead of the curve and to be able to provide our growing, exclusive, and localized content portfolio in the multiple international regulated jurisdictions that our customers operate in.

Lara FalzonPresident and CEO at Bragg Gaming Group

Sweden’s Safer Gaming Market Measures

Licensing of all suppliers operating in the Swedish market is one of the measures the SGA is making to promote responsible gambling in Sweden and make it less accessible to illegal operators. Since it opened the application process, the SGA has licensed a long list of providers, including Yggdrasil, Relax Gaming, Hacksaw Gaming, Booming Games, and Wazdan.

In the amendments to the Gaming Act that will come into force on 1 July 2023, the SGA will have the power to carry out a range of activities to monitor providers and operators better in its jurisdiction, including being able to gamble under a hidden account to supervise gambling operations.

The changes also give payment service providers the right to block bets and payments to and from unauthorized gambling companies. The regulator added a measure that would enable it access customers’ data to prevent match-fixing.

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