Bragg Gaming Supplies Games Content in Bally’s Interactive Deal
Bragg Gaming has entered an exclusive agreement with Bally’s Interactive, the online gaming and sporting betting operator, to provide a selection of its titles. The content will also be available to Bally’s Interactive brands like Virgin Casino, JackpotJoy, and Vera&John.
The deal will see Bragg Gaming, the iGaming content developer, launch its proprietary games titles from the provider’s studios. The content from Bragg will include the titles Atomic Slot Lab and Indigo Magic.
Additionally, under terms of the agreement, there will be an exclusive range of games offered to Bally’s from the current Bragg portfolio, as well as future offerings from the slot’s developer.
Bragg’s ability to offer games at speed and with simplicity into new markets is strategically important for us and we’re delighted to enter into this new partnership with a group that is quickly becoming one of the industry leaders.
Also, the deal will see Bragg create a new distribution channel to include game content from third-party studios at Bally’s Interactive.
If the partnership is successful there is a possibility of an expansion of the deal where more Bragg studios can be added at a later date. It is hoped this deal will lead to increased awareness of the Bragg brand and its slots content, especially in the North American and UK markets.
Bally’s Interactive, and before that Gamesys, has a well-earned reputation for recognizing quality game development studios that offer content differentiation that attracts players, a key driver of player engagement across globally regulated iGaming markets. By bringing proprietary content from our Atomic Slot Lab and Indigo Magic studios, as well as games from our exclusive third-party portfolio, to Bally’s Interactive online brands in different jurisdictions around the world, we are expanding the reach of our most popular games that also offer us our best economic returns.