Sportradar to Provide Live Sports Streaming in Hard Rock Deal
Sportradar, the sports data and technology company, has teamed up with Hard Rock Digital to supply some of its live streaming sports events content to the operator.
This is a multi-year agreement and sees Hard Rock Digital, the online representative of Hard Rock International and Seminole Gaming, expand its live sports offering through its sportsbook app and streaming hub.
Sportradar will provide content for over 300 sports including the National Hockey League (NHL), The main Spanish cup competition, the Copa del Rey, the German top football league, the Bundesliga, and tennis events promoted by the International Tennis Federation (ITF).
This premium sports content will now be available at the Hard Rock Sportsbook and offers thousands of betting opportunities across all these sports events that players can watch and enjoy whilst they wager on the outcome of the sports available.
With the increase of mobile and growth of in-play sports betting in the US, live streaming has become more important than ever. By providing our extensive portfolio of content, Sportradar has met that challenge and will enable Hard Rock Sportsbook to enhance its product with an even more engaging and entertaining customer experience.
This agreement is an expansion of an existing deal between both parties, with Sportradar currently providing pre-match data and live betting, and its customer retention solutions. The addition of live-in app streaming of sporting events will enhance the player experience at the Hard Rock brand.
Hard Rock Sportsbook’s new Streaming Hub is one of several recent innovations that demonstrate our commitment to building the best sports-betting product in the market and delivering the ‘Hard Rock experience’ to our players anytime, anywhere. With Sportradar’s worldwide sports properties, this streaming content represents always-on entertainment and provides our players with a dynamic live betting experience through our app.
Related: Sportradar enjoys a Q2 revenue rise driven by strong results in the US
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