CMS Introduced by SOFTSWISS for Online Betting

In order to cater effectively to sports betting projects, iGaming software developer SOFTSWISS has created a CMS (content management system) so that it can deliver a more seamless service to clients.

There are, of course, a number of benefits that come with this, though the main one revolves around making sure that it can manage websites in an easier, more convenient, and efficient manner.

Developed mainly for sports betting projects, the CMS will cover every requirement that is needed for the web portals on a sportsbook’s website, while it is also going to provide more possibilities for customization.

Following the launch of the CMS, the product owner at SOFTSWISS, Alexander Kamenetskyi, explained the reasoning behind the initiative, stating: “Our main task now is to make the Sportsbook the most flexible solution for online betting. Launching the CMS is another logical step towards this goal.”

He continued: “This is not the last technical update for the near future. We are currently working on a feature that will allow the Sportsbook to immediately stand out from the competition.”


Why Would a CMS Be Effective?

A content management system integration service offered by SOFTSWISS will help provide operators with the ability to add more options for their customers and also to reach potential customers by tweaking their promotions and site widgets.

Also, sportsbooks place a lot of emphasis on analytics, which means the CMS integration will help them track elements such as conversion rates from promotions, in addition to their customer acquisition channels, such as email marketing.

Such a tool means that it will save sportsbooks from doing this manually or developing their own technology in-house and, as a result, save on resources such as the recruitment of personnel.

Unbeknown to many is that a number of sportsbooks use companies like SOFTSWISS, especially when they first launch, because this saves the hassle of additional costs until they become better established and are in a position to expand.

It also allows new sportsbooks to concentrate on the growth of the business rather than day-to-day operations, especially if they do not have significant investment or experience.

Part of a Wider Infrastructure Improvement for SOFTSWISS

As far as the CMS addition goes, this is just part of a bigger initiative to enhance the quality of the SOFTSWISS service offering. Just recently, the company announced the introduction of a back office to further help with operations, to complement growth across the board.

What this does is allow clients to handle the betting process more effectively, in addition to being able to collect information about the results of different projects, all in one place.

Alexander Kamenetskyi

We always strive to make the interaction between the client and the product more efficient, and the new back office allows us to make one more step in this direction. The system of bonus management has become more flexible and helps our clients to analyze the results more deeply. We will continue to develop the back-office, which will become the foundation for many new features and updates that will delight both clients and players.

Alexander KamenetskyiSportsbook Product Owner

Continued Growth Important for SOFTSWISS

One of the most important factors for a company like SOFTSWISS is keeping up with competitors that are offering similar services, and the addition of this new tool will certainly help to raise the company’s profile.

Expanding into new markets will also no doubt be a major priority as far as the software provider is concerned, which means that it is now effectively equipped enough to deliver a comprehensive service, even to new brands that may appear in recent, regulated countries.

Effectively, the sky is the limit, though the immediate litmus test will be making sure that it can deliver on its promise as well as provide seamless customer service going forward.

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