Dan Morrison Announced as Greco’s Director of New Business
LISTEN TO THIS ARTICLE:Greco, the developer of a Gameplay Risk Engine, has announced the appointment of Dan Morrison as Director of New Business. The company is preparing for a period of great expansion, and this appointment underscores Greco’s dedication to improving its solutions and broadening its market reach.
Morrison Brings Vast Industry Experience
Dan Morrison will be leading Greco’s business development ventures. Tasked with spearheading Greco’s new business plans and overseeing the company’s go-to-market strategy, Morrison brings with him over 15 years in the iGaming industry. Over the course of his career, he has regularly demonstrated his ability to develop bespoke solutions that enable companies to boost their performance.
The iGaming sector faces the challenge of losing billions annually due to bonus abuse. Such losses lead to diminished user experiences with extended withdrawal durations, content limitations, reduced bonuses, and stringent terms. The industry’s image is further clouded by reactive enforcement strategies.
Greco has helped more than 40 top operators battle the bonus problem, and its platform harnesses all of this experience. Greco uses advanced AI to monitor gameplay in real time. This technology overcomes human limitations, such as gaps in knowledge and manual errors. It actively identifies risks, notifying players via pop-ups in order to reduce bonus abuse. Frequent violators activate automated responses and assessments.
Related: Kaizen Gaming Signs Up to Greco Risk Management Platform
Greco to Offer Gaming Changing Transformation
Morrison has said that he believes that Greco’s technology can help to effect an industrywide change in approaches towards bonus abuse.
I’m thrilled to join Greco and contribute to solving bonus abuse – We are addressing a colossal issue in the industry, truly bringing about a game-changing transformation. As we gear up for SBC Barcelona, I’m looking forward to engaging with global operators and discussing how Greco’s Gameplay Risk Engine fills a critical gap in their risk management strategy, enabling them to proactively combat bonus abuse, saving time, money, and enhancing their users experience.
Ozric Vondervelden, Greco’s CEO, explained that solving the bonus above issue is not easy but that it is rewarding. He said that after more than two years of research and development, the company is now ready to introduce Greco to the wider market and that he “cannot think of a better-suited individual than Dan to lead this charge.”
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