Elys Partners with Caesars to Launch Sports Betting in Colorado
LISTEN TO THIS ARTICLE:Elys Game Technology, the interactive sports betting and gaming technology provider, has announced it will launch in the sports betting market in the US state of Colorado. Elys has partnered with Caesars Entertainment, the giant North American gaming and entertainment company, because this will give the provider near immediate access to the gaming industry in Colorado.
This move into Colorado from Elys marks a debut in the US for the provider, as the company has a strategy to achieve rapid expansion in the online sports betting markets in the North American jurisdiction. Elys is still subject to regulatory approvals from legislators in Colorado.
We are focused on converting recent investments in technology and infrastructure into revenue-generating businesses in the United States. Our meticulous market analysis, conducted before our entry into the U.S. B2C online segment, has allowed us to create an effective go-to-market strategy along with a cutting-edge product that we believe will be rapidly adopted by North American sports bettors. We look forward to bringing our unique mobile sports betting experience to U.S. customers through our market access agreement with Caesars Entertainment.
5D Mobile App by Elys
This launch features the flagship mobile sports betting app product from Elys, which is called 5D by Elys. The app was recently showcased through the SportBet.com brand, and Elys boasts it offers comprehensive sports betting packed with extra features, and the app can be hosted on cross platforms.
Related: Elys Game Technology Announces Third Sportsbook in Washington
Future Expansion across US States
In the announcement of this agreement, Elys has indicated that it plans to roll out its 5D by Elys sports betting app product throughout regulated sports betting states in North America.
The company intends to follow a similar strategy to the one employed in the state of Colorado and enter into a partnership agreement with gaming operators already licensed in the state they want to launch in.
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