Estonian Government Discuss New Gambling Advertisements Ban

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Estonia looks set to become the next European country to put forward laws that would result in a complete ban on gambling advertising.

The news comes after last week saw a new coalition government formed by the Reform Party, the Social Democrats, and the Eesti 200 Party. Kaja Kallas will remain as prime minister and he has made it clear that his priority will be the continued strengthening of the country’s defense against Russian threats.

The new Coalition is yet to release its joint policy agenda; however, reports in local press suggest that all parties are in favor of bringing in tough restrictions on gambling advertising, similar to those found in other European nations.

Lauri Läänemets (SDE) is leading the call for the complete ban and he will be returning to government in the role of Minister of the Interior.

Speaking in a recent interview, Läänemets said that a ban is needed in order to reduce problem gambling, “We all know how much harm this does to society. People with gambling addiction often cannot break the cycle. This breaks up families”. However, he did recognize that a complete ban will cause problems with existing partnerships, such as the naming of the Saku Hall in Tallinn as the Unibet Arena.

Tõnis Rüütel, the director of the Estonian Gaming Operator Association (EHKL), said that Estonian operators are willing to work with the Ministry of Economic Affairs and Communications on drafting new laws. To that end, the organization has meetings scheduled with Kristi Talvingo, the director of the Consumer Protection and Technical Regulatory Authority, which regulates the industry.

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