Flutter Extends PA Betting Services Deal to Receive Racing Data
Flutter Entertainment, the sports betting and gaming operator, has announced that it signed a horseracing and greyhound racing content agreement with PA Betting Services, the racing data provider.
This is an extension of a current deal between both parties and is a multi-year agreement that is due to last until the end of 2028.
PA Betting Services covers over 50,000 races each year from horse and greyhound racing meetings, the majority of which are held in the United Kingdom and Northern Ireland. The provider also supplies racing content from prestigious horse racing meetings from around the world.
For many of the brands at Flutter like FanDuel, Sky Betting & Gaming, Paddy Power, Betfair, Sportsbet, and Sporting Life, the racing content from PA Betting Services will power the horseracing and greyhound racing services that bettors at these premium brands have come to enjoy.
As part of the deal, the Flutter brands will receive previews for race meetings, as well as in-depth analysis for upcoming races and betting tips for racing events.
We are pleased to have renewed a long-term deal with PA Betting Services. PA Betting Services hold close relationships with racing’s global rights owners, and we value their extensive range and quality of racing coverage. We look forward to working together with PA Betting Services as we develop our racing products further.
Eugene Delaney the Director of PA Betting Services said. “We are proud to play such an integral role for Flutter. We are excited to be extending our partnership with such an esteemed global brand who continue to see their coverage and demand grow, the PA Betting Services’ extensive range of services will continue to support this.