Hard Rock Launches iGaming Platform in New Jersey

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On Thursday, Hard Rock Digital introduced its new wagering platform, Hard Rock Bet, in New Jersey. Catering to both online users statewide and patrons at the Hard Rock Hotel & Casino Atlantic City, the platform offers an integrated experience combining online casino, sportsbook, and rewards. It's accessible via iOS, Android, and online at HardRock.bet.

Enhanced Gaming and Rewards Experience in New Jersey

With its New Jersey debut, Hard Rock Bet introduces its user-friendly proprietary iCasino alongside its sportsbook. This platform showcases a vast array of slots, table games, and live dealer options, including classic favorites and exclusive new additions, refreshed monthly from leading industry providers.

Hard Rock Bet is set to elevate the gaming experience in New Jersey by offering players quicker and more intuitive functionalities, including expedited processes for registration, log-ins, and monetary transactions. Furthermore, a refined online rewards experience awaits players via the Hard Rock Bet Loyalty Rewards program, seamlessly amalgamating rewards from both sportsbooks and online casinos.

Related: Hard Rock International Announces Plans for Guitar-Shaped Hotel On the Vegas Strip

Constantly refreshed prizes in the online Rewards Store range from bonus plays and Mystery Wheel spins to tangible rewards like a Tesla. Moreover, the tiered loyalty scheme ensures rapid point accumulation and enhanced perks. In a nod to synergy, Hard Rock Bet's loyalty rewards will mesh with Hard Rock's terrestrial rewards initiatives. For instance, New Jersey's online casino aficionados can earn Wild Card Comp Dollars and Tier Credits, redeemable at the Hard Rock Hotel & Casino Atlantic City.

Innovation and Advanced Features

Marlon Goldstein, CEO of Hard Rock Digital, expressed that the introduction of Hard Rock Bet in New Jersey is a significant step forward, showcasing a new iCasino platform alongside its acclaimed sportsbook. He conveyed the company's pride in its unique products and their eagerness to offer an unmatched entertainment experience to New Jersey players.

Sharing his enthusiasm, Jersey George Goldhoff - President of Hard Rock Hotel & Casino Atlantic City - emphasized that the platform would enhance the gaming experience for guests both online and in their retail sportsbook by offering a wider range of bets, daily enhancements, and promotions. Goldhoff also highlighted that this innovation would provide a superior, all-round gaming experience to guests, regardless of where or when they choose to play.

Boasting a 4.8-star rating on the App Store, Hard Rock Bet stands as one of the top new online gaming platforms. The platform has recently enriched its offerings by introducing Play-by-Play betting, tailored daily Overdrive Boosts, and Flex Parlays, which let players modify the bet count for a multi-bet parlay win. Beyond New Jersey, Hard Rock Bet is also accessible to sportsbook enthusiasts in Arizona, Indiana, Ohio, Tennessee and Virginia.

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