Inspired Supplies 5,500 Gaming Cabinets to UK Bookmaker Betfred

The Betfred Group has signed an agreement with Inspired Entertainment, the leading B2B provider of gaming content and technology, in a deal that will see the bookmaker receive gaming terminals for its UK based retail operations.

The new 5-year partnership will see Inspired supply and install around 5,500 cabinets which is the entire gaming machine operations for all the Betfred betting shops in the UK.

As part of the deal Betfred has agreed to buy the new server-based gaming Vantage cabinets from Inspired, throughout 2023. This latest version of cabinet from Inspired features an intelligent operating system that can use player history to recommend games.

As well as supplying and installing the new gaming cabinets, under the terms of the deal Inspired will also maintain the smooth running of the terminals for Betfred throughout the UK. Supporting both the physical terminals and managing the software remotely.

Inspired has been a trusted key supplier for 20 years with whom we have a very collaborative partnership, We aspire to provide our customers with the best possible experience and Inspired's new Vantage cabinet delivers. We have been impressed with Vantage's results and we are excited for our customers to enjoy Inspired's best-in-class innovative technology, hardware and content.

Mark StebbingsBetfred Group Chief Operating Officer

For Inspired this partnership represents its biggest deal with a bookmaker in the UK, and can be added to the over 50,000 gaming terminals it has located in betting operations worldwide. Inspired operates in around 35 jurisdictions and its products are situated in more than 32,000 retail outlets globally.

This is a milestone contract for Inspired, securing our largest UK betting shop customer estate until 2028, We are extremely pleased with the results of our new Vantage terminal, which Betfred has agreed to purchase as part of this contract, and we expect that arrangement to be the norm for our LBO customers going forward.

Brooks PiercePresident and Chief Operating Officer of Inspired

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