Kalamba Boosts LatAm Presence with BetPlay Deal
Kalamba Games, the developer of online slots, has increased its presence in Latin America through an agreement with the operator BetPlay.
The deal will see Kalamba Games supply its portfolio of slots to BetPlay’s players in Colombia. At first, Kalamba will be delivering seventeen titles from its library of slots that have been certified for the Latin American market. They will include the popular games Caribbean Anne, Ducks Till Dawn, and a number of titles from the Joker series of games.
The slots will be delivered through Pariplay’s Fusion game aggregation platform, and Kalamba will also be providing its Bullseye branded player engagement tools. This will allow BetPlay to offer its customers a number of features and promotions such as tournaments, leaderboards, jackpots, and meta-games.
BetPlay is one of Colombia’s leading multi-channel casino and sports betting operator. The deal with Kalamba will allow the company to increase its profile in the region by providing members with even greater choice.
This is a key partnership for us in a fast-moving and lucrative market. BetPlay’s brand is front and center in Colombia with its sponsoring of the country’s professional football league, among other high-profile initiatives, so the deal is a huge boost to our growth plans in the country and the wider region.
Germán Segura, the General Manager of Corredor Empresarial, said that it is important that they offer players the “best and latest content.” He described Kalamba’s games and promotional tools as a “valuable addition” and added, “we’re thoroughly looking forward to working with them and building on this announcement.”