Malta Gaming Authority Showcases Refreshed Brand at ICE London

The Malta Gaming Authority (MGA) unveiled its refreshed brand identity at the ICE London conference, featuring a new logo that blends together visual references to the letter 'M' and a play button, symbolizing the gaming industry and its drive for progression and innovation. The MGA's website has undergone a redesign, with a sleeker UX design and improved user interface for easy navigation.

Related: Interview with Carl Brincat, CEO of MGA.

The rebranding aligns with the values of competence, excellence, and innovation that lie at the heart of the Authority. CEO Carl Brincat stated, "We are wholly committed to living up to these values in our pursuit of retaining Malta's position as the home of choice for operators of goodwill whilst ensuring an ever-safer environment for our licensees' players."

MGA shows off new logo MGA showcases new rebrand MGA showcases new rebrand at ICE London

The timing of the refresh at the ICE London conference was deliberate; according to Brincat, "The MGA is ever-present, ever-evolving, and always open to listening to the industry. Conferences such as ICE London provide us with the opportunity to meet with stakeholders, near, far, and new."