GiG Announces Platform Deal with LuckyBet

Gaming Innovation Group (GiG) has announced the signing of a new casino partner, LuckyBet, which will be using its platform solution.

LuckyBet hopes to be operating in a number of regulated markets around the world, including emerging markets that are showing great potential. It plans to offer a highly personalized experience with customized loyalty rewards.

The operator has signed an initial agreement to use GiG’s platform for five years. It covers GiG’s player account management (PAM), front-end, and content management system (CMS).

We have ambitious plans to become one of the foremost online casino brands across the emerging markets. This partnership with GiG will allow us to provide a superior gaming experience to a market that has seen continued growth over the last five years. We believe, via a myriad of unique customer journeys delivered through GiG technology, significant market share can be achieved. We look forward to the continued partnership with them for many years to come.

Ian ParkeLuckyBet CEO

Richard Brown, the CEO of GiG, explained that emerging markets are an “important element” in the industry and that he believes that by using GiG’s platform, LuckyBet will be able to expand in those markets with ease. He added, “Our ability to offer a personalised user experience is designed to help drive engagement and brand loyalty, increasing lifetime value, so we’re really looking forward to seeing the full benefits that this new partnership offers.”