New Management for Hard Rock in Atlantic City

A managerial reshuffle for Hard Rock Hotel & Casino in Atlantic City has seen the company add two new faces to its executive team as it looks to further increase its market share in the region.

With ever-increasing competition from rival casinos, these moves have been seen as a natural and logical progression as Hard Rock looks to continue to exceed customers’ expectations in the industry.

The two new hires include George Goldhoff and Mike Sampson. However, this is still pending New Jersey state regulatory approval, which is understood to be merely a formality.

Appointments Can Steer the Ship Forwards

Goldhoff is set to arrive from being president of Hard Rock Cincinnati, where he has helped to elevate the brand there considerably over the last few years following a substantial rebrand.

In just three years of rebranding our property in Cincinnati, he was able to make that casino the leader in the market.

Jim AllenChairman Hard Rock International

Meanwhile, Sampson has a wealth of experience with multiple companies in the industry, including Seneca Gaming and Trump Entertainment Resorts. Both hires certainly have a significant amount of pedigree - Goldhoff also has previous management and C-level experience, which will be vital in helping to establish Hard Rock Atlantic City’s strategic direction over the next few years.

Atlantic City Raising Its Game

Following the global pandemic, which saw a dramatic decline in casino revenues in the popular resort, multiple venues in Atlantic City have subsequently upped their game over the last year, with many undergoing substantial refurbishments and being the subject of considerable investment.

Hard Rock is certainly no different. Its efforts in the community have been admirable, and the various PR campaigns have raised millions for charity in a bid to align itself with its customers.

However, Hard Rock has also looked into its own, with all 10,000 of its employees over the last year receiving a considerable increase in salary - the investment totaling $100 million.

Meanwhile, it also recently acquired the Mirage Casino, which signifies a major move and also provides a big clue as to how the future may evolve for the company.

No doubt, Goldhoff and Sampson will have important roles to play in this, and it will be interesting to see how smooth their transition will be.

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