PlayOJO’s Safe Bets Campaign Recognized at UK Social Media Awards

PlayOJO, the popular UK online casino, has beaten entities such as Sky, Netflix UK, and Now TV to an award at this year’s UK Social Media awards.

PlayOJO won the award for “Best Use of Social Media for Entertainment” for its “Safe Bets” campaign that featured Olivia Bowen from Love Island. The campaign was a play on old-fashioned safer sex videos that were made in the 1970s and 80s. It shows Bowen providing various safer gambling tips but laden with innuendos designed to keep viewers engaged.

Bowen explains how players can use deposit limits, virtual assists, and take a break functionality to help them ensure their gambling remains safe. Players are also invited to put their knowledge to the test in a quiz with branded PlayOJO condoms available as prizes.

PlayOJO has won a number of similar awards in the past including Best Use of Instagram and Best Use of Social Media at last year’s Social Media Awards, and it was recognized in the SoundOut Index in 2011 for having one of the most identifiable sonic logos in the UK.

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