Pragmatic to Power New DAZN Sports Betting Platform
Sports streaming service DAZN has employed the services of Pragmatic Group to launch its own sports betting brand, DAZN Bet, in August.
The new business will operate under its license in Gibraltar and offer sports betting services to players “in multiple regulated territories.” Its multi-year partnership with Pragmatic Play will see the latter provide the platform for the sports betting product.
In April, Pragmatic Play launched its sportsbook with features like “a comprehensive list of competitions, markets and events,” with official data from events such as the Premier League, ATP Tour, NBA, and NFL. It’s expected that the gaming supplier’s sportsbook creation experience will come into Play when developing DAZN’s product.
It’s an honor for us to partner with DAZN. We know that fans want more integrated, immersive, and interactive experiences, and through our exclusive partnership with DAZN, we can deliver this.
DAZN said its new sports betting business would “develop a fun, convenient, and integrated experience for casual bettors to enjoy alongside DAZN’s live sports streaming.”
The convergence of sports media and betting is the future. This historic partnership brings together the leading sports media company and a technology partner who is committed to developing innovative experiences for fans. It underscores DAZN’s commitment to revitalise the sports viewing experience by offering a broader spectrum of digital entertainment for fans.