Sportradar Inks Multi-Beneficial Agreement with Bowl Season
Leading sports data and technology supplier Sportradar has entered into a strategic agreement with Bowl Season to help achieve their sports betting commercial goals.
Under the terms of the agreement, Sportradar will perform advisory and consultancy roles for Bowl Season, which will help the latter make a successful entry into sports betting.
The B2B provider will benefit from the deal by leveraging its partnership with Bowl Season to get more involved in college athletics and promote its data and analytic tools in the collegiate sports industry.
The deal will also see Sportradar take Bowl Season through several opportunities in the sports betting market for commercialization purposes.
Sportradar will also be the official sponsor of the Bowl Season's annual meeting of partners and stakeholders, where the global tech supplier will teach them about the company's other offerings.
Millions of sports fans look forward to Bowl Season each year. We see untapped potential in the collegiate sports space, and this multi-faceted partnership will help the organization enhance an already exciting experience for fans and reach a broader audience.
Sportradar has partnerships with other football federations in several jurisdictions to promote their matches against betting-related fraud. Its partners include the Swiss Handball Federation and recently Athletes Unlimited.
Bowl Season consists of a series of post-season football games amongst the best college football teams across the United States. Formerly known as the Football Bowl Association, the organization changed its name.
It was rebranded to Bowl season in October 2020 to make it more distinct and appealing to fans and potential investors.
Sportradar's expertise in creating immersive experiences for sports fans is a perfect fit for Bowl Season. Sportradar will be a great resource to Bowl Season, playing a major role at our Annual Meeting this coming spring and educating our membership on its wide array of services. We're thrilled to partner with Sportradar and look forward to working closely together.