The Transformation of Crown Resorts Continues

In an attempt to regain their reputation after a torrid couple of years, Crown Resorts have appointed a new chief of corporate affairs and brand officer.

Danielle Keighery brings more than 20 years of experience to the role after working with several companies in the telco, media, and wealth management sectors, including the Virgin brand.

She is currently the chief customer officer at the Bank of Queensland Group, where amongst other achievements, she has implemented a customer transformation program for the BOQ Group of brands.

She has a big task in front of her after Crown Resorts only recently managed to retain their Melbourne license even though the Royal Commission deemed the resort to be involved in “illegal, dishonest, unethical and exploitative” conduct.

They were accused of a number of illegal activities, including being involved with money laundering and associating with drug traffickers and organized crime groups.

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