Unibet Re-enters the Netherlands Sports Betting Market

Online sports betting and casino operator Unibet has reportedly launched its services in the Netherlands, a month after its parent company Kindred Group was awarded a license to operate in the jurisdiction.

Kindred had been operating in the Netherlands alongside some operators before the market was legalized. However, after the Dutch sports betting industry became active, the regulator announced that the companies that are not legalized should exit the jurisdiction or risk facing sanctions. Kindred was one of several operators affected as it stopped accepting bets from players in the Netherlands.

At that time, the firm announced that the move could cost its earnings by up to £144m (€170.1m/$171.1m).

However, after nine months, the company has re-entered the Dutch sports betting market. Unibet’s customers in the Netherlands can now continue placing bets and using the platform’s other services.

In June, before it went live, Unibet entered into a sponsorship deal with Ajax, a Dutch Eredivisie football club, irrespective of the recent moves of the government to implement a gambling ad ban in the country.

It is an amazing feeling that Unibet.nl is now live. The team has worked hard to reach this milestone, so it makes me very proud. The moment has finally come to offer our services in Dutch to our customers. We are ready to welcome them again to our exciting brand and new site Unibet.nl.

Lennart KesselsKindred General Manager for the Netherlands

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