Playson Signs Content Deal with William Hill Italy

Playson, the casino games and software developer, has announced that it has signed a deal to provide the highly respected operator William Hill with its content in Italy.

This means that players at William Hill will be able to enjoy many of Playson’s most popular titles, including Buffalo Power Megaways™, Royal Coins: Hold and Win and Diamond Fortunator: Hold and Win. These games, together with many more, are set to be integrated into William Hill’s Italian market offering.

It is not just the players who will benefit. William Hill will be able to make use of Playson’s retention-boosting collection of integration-free engagement tools. These include jackpots, tournaments, feature trigger, and free spins.

The last year has seen Playson make great strides forward in the Italian market. It has signed a number of tier-one commercial agreements that have brought its portfolio of games to an ever-larger number of Italian players.

We are thrilled to team up with one of the industry’s best-known operators in William Hill in a move that solidifies our strong position within the crucial Italian market. Our player reach continues to grow across Europe and beyond, after racking up a range of major commercial deals and new market entries during recent months.

Blanka HomorSales Director at Playson

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