32Red Teams Up with Bragg Gaming for the UK Market

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Kindred Group brand 32Red is reportedly teaming up with Bragg Gaming Group in a move that will target the UK market.

Terms of the deal mean that the brand’s UK customer base will be able to gain access to products developed by Bragg Gaming, including new slot releases from its proprietary studios, Atomic Slot Lab and Indigo Magic.

This partnership will be engineered by software provider Microgaming’s aggregation platform, which means that 32Red can seamlessly integrate new titles from Bragg Gaming’s studios.

Bragg Gaming Setting Sights on UK Market?

The establishment of such a strategic partnership has raised questions about whether Bragg is going to be making a long term play in the UK market and if so, how it intends to make a significant impact.

Its deal with 32Red is certainly noteworthy, this being one of the prominent operators in the UK and there is much optimism that the company’s presence will be greeted in a positive manner.

32Red is one of the top-rated online casino brands in the UK, so it’s great to see our content go live on its site. I’m sure its customers are going to thoroughly enjoy the titles we have to offer. The go-live announcement comes at a time of important growth here at Bragg with a number of new deals being announced in key European markets.

Lara FalzonPresident & Chief Operating Officer of Bragg Gaming Group

To partner with such a reputable brand is somewhat of a landmark milestone for Bragg Gaming, which appears to have embarked on an ambitious growth strategy over the last few months.

It could well mean that similar deals may follow soon in the UK market for Bragg, using 32Red as a precedent. Certainly, it seems that the brand see a substantial amount of value from such a partnership.

We are excited to see Bragg’s comprehensive range of content being launched across our UK platform, providing access to a host of popular titles as part of our deal with Microgaming.”
The 32Red brand is dedicated to providing the best possible experience for our customers, with the latest addition of games from Bragg’s RGS helping us do just that.

Andrew NewnhamCommercial Operations Manager of 32Red

Expansion Plans Underway for Bragg

This is not the first deal that the Canadian-based software provider has completed recently, having made forays into the ever-expanding US market - particularly New Jersey, with Resorts Digital Gaming.

Such serious statements of intent from the group recently show just how serious it is about capitalizing on the ever-growing industry, and there will certainly be an appeal to appease shareholders.

The group, which is listed on the NASDAQ, has been tipped to see its stock price soar in the coming months by analysts, and its activity over the past few weeks, in addition to its anticipated future plans, could well have something to do with this.

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