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888AFRICA Takes on Smartico.ai’s Gamification Solution

888AFRICA has announced a partnership with Gamification and real-time CRM automation solutions provider Smartico.ai.

The agreement will see Smartico.ai integrate its CRM automation and gamification solution on 888bet. 

According to the tech provider, its solution will give 888bet players in Africa a heightened experience filled with rewards that would encourage them to bet more on the site and win big.

This is an exciting and historic moment in the world of igaming, and we couldn’t be prouder to be part of it. On this new mission, Smartico.ai will be supporting 888AFRICA with the full power of our CRM automation and gamification solution to make the operation as seamless and effective as possible, ensuring success on all fronts.

Yuval MechoullamCo-Founder and Chief Business Development Officer of Smartico.ai

888AFRICA was founded in March 2022 through a joint venture to license 888 Holdings’ gaming and betting brands across African regulated markets. Recently, the operator went live in four jurisdictions, including Kenya, Tanzania, Zambia and Mozambique. 

With its leading CRM and customer engagement tools, Smartico.ai is the perfect partner to enhance our offer and help us to build long-term brand loyalty. This will be critical as we continue to roll out across the continent. We look forward to working with Yuval and the Smartico.ai team in the months and years ahead.

Christopher CoyneCEO of 888AFRICA

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