Betby Looks for Growth in 2024 Following Award-Winning Year
LISTEN TO THIS ARTICLE:Betby, the online sportsbook provider, has announced the company had a successful year in 2023, enjoying good growth, and is keen to build on this momentum this year.
The award-winning sportsbook enjoyed a revenue increase of 270% in 2023 when compared to the previous year. Another key indicator, the Gross Gaming Revenue (GGR), was up by 250% last year in a year-on-year comparison.
Dual Strategy of Growth and Expansion
Leadership at the Sportsbook provider says it is involved in the rigorous process of gaining further entry into more regulated markets in Europe. Once the company has obtained the correct regulatory approval from multiple jurisdictions in Europe, it should see increased revenues by the second half of the year.
Batby has also said it wants to expand its footprint globally and has highlighted the LATAM gambling market as one of the key regions the company hopes to infiltrate this year. These plans demonstrate that Betby has set targets to become a major player worldwide in the sports betting sector.
One of our goals is to expand into the regulated European markets and as such work is already under way to be awarded the licenses or certifications required for a number of markets. It is quite a long process that is dependent on a number of aspects, such as requirements set by national regulators. Our eyes are not only set on the European market. We also have very ambitious plans to expand globally. Latin America is another such prime example where we want to position ourselves as the go-to sportsbook supplier for the region.
Betby Heading to ICE London
Senior management at Betby boasts that the company’s sportsbook solution capped off a great year in 2023, receiving award-winning recognition at the SiGMA Europe Awards.
Betby is heading to the upcoming ICE London 2024 event and is looking forward to showcasing a range of innovations to its sportsbook offering. The provider has integrated AI technology and has added extra tools to its sportsbook solution, including risk management automation and business intelligence reporting.
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